Year: c 1925
Firm: L.O.V - Labor Omnia Vincit
Origin: the Netherlands
Dimensions: H110/95 W126 D49 cm
Price: € 2750,-
The Oosterbeek Furniture Factory was founded by the wealthy business owner Gerrit Pelt (1864-1956), Pelt made his fortune with a contracting company in Rotterdam, but health reasons forced him to move to the country and eventually sell up.
In 1910 he privately built a furniture factory, eleven staff residences, bathing facilities and a library to realise his dream of setting up a ‘model company’. He named it The Oosterbeek Furniture Factory L. O. V. (Labor Omnia Vincit – Work Conquers all).
Pelt’s dream was to uplift the working class through social reform, wages were high and the working hours favourable, other benefits included health insurance and a profit share. The company thrived until the recession forced its liquidation in 1935 to avoid bankruptcy.
The firm employed a number of freelance architects and designers such as Frits Spanjaard (1889-1978), Dirk Roosenburg (1887-1962), Joseph Crouwel (1885-1962), Hendrik Fels (1882-1962) and Alphonsus Siebers (1893-1978), their style being recognised today as ‘Hague School’.